How SEO works
In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for.
If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide.
So, going forward, we’ll focus on how to rank in the biggest search engine of them all: Google.
Google has a market share of ~92%. That’s why it pays to optimize your website for Google instead of Bing, Yahoo, or any other web search engine.
As you gain more visibility, you will start to see an increase in the number of website visitors.
We can target the audience that is most likely to be interested in your products and services.
The increase in targeted leads makes it easier to turn those leads into paying customers.
More Brand Awareness
Your brand can become the one your customers think of over all the competition in the industry.
More Business Growth
The new traffic, qualified leads, and brand awareness all contribute to new growth opportunities.
More Trust and Authority
When you reach the top of the search results, your customers will see you as the industry authority.