Vendocov

Your small business can’t be everywhere, all of the time, can it? With a digital presence, it can. Your business can be seen by thousands of potential customers in the search engines, on social media and in industry forums where people can learn what your business is about.

Having a digital presence and using it effectively can make you an authority in your industry. From publishing informative content, to posting demonstration videos, your digital presence can show customers why they should be shopping with you.

The first impression the customer gets of you and your business is always the most important. In the real world, we can’t always control the impression we leave with customers as there are so many variables. You can control your online image and the impression customers receive through your digital presence. A premium digital profile and attractive website will get your business noticed and will plant a good first impression in the minds of potential customers.

Your physical store may be open 8-12 hours per day. This leaves another 12-16 hours where you could be selling products or providing information to potential customers. A digital presence means that they see your business and your products 24 hours a day, 7 days a week, 365 days per year. This can double your profits and grow your business even while you are sleeping. This will also give a boost to your marketing efforts, which for many SME’s just starting out, are lackluster at best.